With the Twin Identities project, I was tasked with creating two separate brands based on one randomly chosen word. Each business needed a unique background story and mission statement. I was also asked to choose two deliverables to design for each brand, keeping the deliverables the same throughout. My word was “connect”. Immediately, I started to think about what connects people. Stories and travel, I thought. Thus, I created Coastal Connect Publishing and Coastal Connect Motels.

Coastal Connect Publishing

Keeping with the coastal, sea-faring theme, I chose a color palette of navy blue and red. Blue is meant to represent the reader’s vigilance while red represents their passion for reading. The logo, a boat setting sail for uncharted waters, is meant to symbolize discovery and adventure.