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Beezlee Art + Design

Beezlee Art + Design

by Bailey McCarthy

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Home grahpic design branding Coastal Connect: Twin Identities

Coastal Connect: Twin Identities

With the Twin Identities project, I was tasked with creating two separate brands based on one randomly chosen word. Each business needed a unique background story and mission statement. I was also asked to choose two deliverables to design for each brand, keeping the deliverables the same throughout. My word was “connect”. Immediately, I started to think about what connects people. Stories and travel, I thought. Thus, I created Coastal Connect Publishing and Coastal Connect Motels.

Coastal Connect Publishing

Keeping with the coastal, sea-faring theme, I chose a color palette of navy blue and red. Blue is meant to represent the reader’s vigilance while red represents their passion for reading. The logo, a boat setting sail for uncharted waters, is meant to symbolize discovery and adventure.

Magazine Layout en situ
Magazine Layout Detail

Coastal Connect Motel

Coastal Connect Motel’s visual identity was inspired by Mid-Century American design. The motel’s background story involves a retired jazz singer who revitalizes run-down motels on the west coast. The logo and color palette embodies the brand’s history as well as its aesthetics.

Magazine Layout en situ
Magazine Layout Detail
brandinggraphic designidentitylogomotelpublishingtravel
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