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“Basic” is a project that focuses on how consumer culture and basic necessities such as food and water can be considered luxurious depending on your socioeconomic background. To some, a bottle of water, the latest technology, and a closet full of clothes is commonplace, but to others, these commodities are difficult to come by. The way we view consumer culture is shaped by our upbringing and current economic standing. My goal for this project was to have the viewer reflect on what they define as a basic need.