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The London Lantern Hotel

The London Lantern Hotel is a rebranding project for The Lonsdale Hotel in London. My goal was to turn Lonsdale into a reputable hotel brand. I chose art deco elements to reinforce the new brand’s elegant and clean visual identity. The black and gold color palette is meant to represent day and night, implying that the hotel is a place you can check into at any time.

Hotel Exterior Signage
Sub Identity: Black and Gold Bistro
Sub Identity Logo
Sub Identity Monogram Logo
Ad Campaign