Showing: 1 - 10 of 12 RESULTS

Masquerade Venezia

For this project, I was asked to make promotional material for an event. I chose a masked ball held annually in Venice, Italy, and changed the name to Masquerade Venezia. The event’s logo was inspired by 18th-century calligraphic monograms. The vibrant color palette reflects the event’s elegant and vivacious atmosphere.

Promotional Posters
Landing Page

Lucky Cat Tea Co.

Lucky Cat Tea Company is a loose leaf tea brand that I created for my senior exhibition. The exhibition focused on branding, packaging and 3D fabrication. The tea packaging and branding brief booklet were printed on cardstock and then cut on a laser cutter. I also designed and fabricated the vinyl for the deliverables.

Branding Brief Booklet

Packaging

Deliverables

Posters

The London Lantern Hotel

The London Lantern Hotel is a rebranding project for The Lonsdale Hotel in London. My goal was to turn Lonsdale into a reputable hotel brand. I chose art deco elements to reinforce the new brand’s elegant and clean visual identity. The black and gold color palette is meant to represent day and night, implying that the hotel is a place you can check into at any time.

Hotel Exterior Signage
Sub Identity: Black and Gold Bistro
Sub Identity Logo
Sub Identity Monogram Logo
Ad Campaign

Museum Wayfinding

Exhibit Signs
Enter/Exit Signs
Cafe/Restroom Signs

For this assignment, I was asked to design wayfinding signs for a kid’s museum. The exhibits included Egyptian history, marine biology, space exploration, and a bug exhibit. I also designed auxiliary signage for the entrance/exit, cafe, and restroom. My goal was to keep the designs consistent and easily readable without any supporting text. I chose a vibrant, bold color palette to compliment the museum’s kid-friendly vibe. I wanted the signage to be immediately recognizable as well as fun to look at.

Jango Chocolates Branding + Packaging Exercise

Jango Chocolates was a project that focused on packaging and branding. We were asked to design the company’s logo, two chocolate bar flavors, and a recipe booklet. My design focused on minimalist forms and colors. For the chocolate bar packaging, I combined two flavors for each bar which gave way to its unique design. I carried the idea of chocolate’s duality over to the recipe book’s design.

White/Dark Chocolate Label
Espresso/Caramel Chocolate Label
Package Mock-up

Jango Chocolate Recipe Book

Back Cover
Front Cover
Page 1
Page 2
Page 3/credits

Remedy “Treat Me Like That” Single Artwork

My client, Brooklyn-based singer/songwriter “Remedy” (Shannon McMahon), asked me to design digital artwork for her 2021 single “Treat Me Like That”. We brainstormed about what kind of imagery Shannon wanted, and what her vision was for the layout. Shannon made it clear from the beginning that she didn’t want her face on the album. Shannon asked me to use a chrysanthemum photo and play around with dreamy filters and textures. As for the text, Shannon asked that only the title appear on the artwork, and that part of it was illegible. The result harmonized with Shannon’s vision and musical style.

Size variations + Spotify Mockup