Showing: 1 - 7 of 7 RESULTS

Masquerade Venezia

For this project, I was asked to make promotional material for an event. I chose a masked ball held annually in Venice, Italy, and changed the name to Masquerade Venezia. The event’s logo was inspired by 18th-century calligraphic monograms. The vibrant color palette reflects the event’s elegant and vivacious atmosphere.

Promotional Posters
Landing Page

The London Lantern Hotel

The London Lantern Hotel is a rebranding project for The Lonsdale Hotel in London. My goal was to turn Lonsdale into a reputable hotel brand. I chose art deco elements to reinforce the new brand’s elegant and clean visual identity. The black and gold color palette is meant to represent day and night, implying that the hotel is a place you can check into at any time.

Hotel Exterior Signage
Sub Identity: Black and Gold Bistro
Sub Identity Logo
Sub Identity Monogram Logo
Ad Campaign

Museum Wayfinding

Exhibit Signs
Enter/Exit Signs
Cafe/Restroom Signs

For this assignment, I was asked to design wayfinding signs for a kid’s museum. The exhibits included Egyptian history, marine biology, space exploration, and a bug exhibit. I also designed auxiliary signage for the entrance/exit, cafe, and restroom. My goal was to keep the designs consistent and easily readable without any supporting text. I chose a vibrant, bold color palette to compliment the museum’s kid-friendly vibe. I wanted the signage to be immediately recognizable as well as fun to look at.

Remedy “Treat Me Like That” Single Artwork

My client, Brooklyn-based singer/songwriter “Remedy” (Shannon McMahon), asked me to design digital artwork for her 2021 single “Treat Me Like That”. We brainstormed about what kind of imagery Shannon wanted, and what her vision was for the layout. Shannon made it clear from the beginning that she didn’t want her face on the album. Shannon asked me to use a chrysanthemum photo and play around with dreamy filters and textures. As for the text, Shannon asked that only the title appear on the artwork, and that part of it was illegible. The result harmonized with Shannon’s vision and musical style.

Size variations + Spotify Mockup

Remedy EP Album Artwork Re-Design

Remedy (Shannon McMahon) is an indie singer-songwriter based in Brooklyn, New York. In 2018, she became my first client when I designed her self-titled EP. Two years later, I wanted to give the design a face lift. My client asked for album artwork that was pink and punchy. Knowing Shannon personally, I designed the album artwork to reflect her personality as well as her music. The hot pink color palette juxtaposed with the calligraphic display font gives the album a bold but sweet feel, and is visually accurate to Remedy’s musical style.

Deliverables

CD Jacket: Back +Front
CD Jacket: Inside
Web Ad

Interview

This interview was conducted by me in 2021 when I re-designed the album artwork. I strayed from the typical hot pink palette, utilizing photos from a different shoot and a more intimate color palette. The calligraphic display font was carried over in order to establish continuity between the interview and the album artwork.

Magazine Layout